Our Story

It started with a feeling.

The kind you don’t always talk about, the heaviness after a long day, the quiet stress that sits in your chest, the sense of being overwhelmed even when everything looks “fine.”

We noticed how often people were carrying anxiety, stress, and loneliness, and how normal it had become to keep going anyway. To stay busy. To stay strong. To stay silent.

We didn’t think it had to be that way.

So we asked a simple question:
What if care could arrive right when someone needed it?

That answer became Should Deliver.

Should Deliver was born from the belief that certain things should not wait. Thoughtfulness shouldn’t be optional. Comfort shouldn’t be rare. Care should be delivered to you and to the people you love.

Should Deliver exists to create cute and thoughtful products that gently sit with you through real life. Not to fix everything, not to promise perfection, but to make space. Space to pause. Space to feel. Space to breathe.

Everything we create is guided by one intention: that is, to make harsh days softer, anxious moments calmer, and ordinary days feel a little more held. Sometimes that looks like a gift to yourself. Sometimes it’s a way of saying “I’m thinking of you” when words feel hard to find.

We believe the smallest gestures often carry the most meaning. That being present matters more than being perfect. And that feeling of being seen can change the shape of a day.

Should Deliver is our quiet effort to bring more care into the world.

Because care isn’t extra; it’s something that should be delivered.